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Safilo appoints a new Executive Team member for Western Europe and Global Key Accounts

Padua (Italy), September 22nd, 2016 – Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, appoints Joanna Onland as a new member of its Executive Team, leading Western Europe and Global Key Accounts effective October 1st, 2016.
Born in Holland, of Dutch and British nationalities, Joanna brings 27 years of broad international wholesale and retail experience in Fashion Apparel, Luxury and Fragrances, most recently at DIESEL for its European business, previously with its Southern Europe division, and formerly as its Managing Director for Benelux. Earlier in her career, Joanna held different commercial and business development responsibilities in Europe and the US for Coty and La Prairie. She has worked with retail stores and independent customers, departments stores, chains, and travel retail, with a proven track record of delivering strong results while developing strong organizations and partnerships with customers.
This executive appointment marks a further step in Safilo's 2020 transformation. Having established the Group’s Executive Team leadership for North America/Global Sports Channel earlier this summer, Safilo now follows suit also for Western Europe/Global Key Accounts, while the other worldwide markets report at this stage to the Group CEO as part of a global whitespace simplification and acceleration effort.
With these executive commercial appointments, the Group aims to complement its acknowledged product leadership, also with trend-setting commercial leadership within the industry. Reflective of its unique position as a pure and independent wholesaler, the Group has declared a commercial strategy focused on building long-term customer partnerships, virtual integration and service through its proprietary SMILE programme, guaranteeing highest brand-driven distribution quality and in store presence, and offering transparent commercial terms investing behind brand support.
“We are delighted to welcome Joanna to our Executive Team. Joanna's broad experience and unique personal profile will make an important difference as we accelerate our 2020 progress,” comments Luisa Delgado, CEO of Safilo Group. “Developing our business in the strongholds of Western Europe and our global Key Accounts is key. We have the potential to grow all markets to fair share, and intend to invest accordingly in our go-to-market capabilities and customer care. Joanna is the right leader for this transition while developing trusted partnerships with our customers.”
During the past weeks, Safilo has announced further developments in its brand portfolio. The global license agreement with Max Mara, a very successful Italian brand famous for its timeless elegance and craftsmanship excellence, was renewed in advance to 2023. A new license agreement was signed with Moschino and Love Moschino from 2018 to 2025, another characteristic Italian brand joining the premium segment of Safilo's wide brand proposition. Western Europe and Global Key Accounts, and the heart of these brands' roots, will be key in leading the global growth of also these brands.

About Safilo Group
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. 
Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for Euro 1,279 million.
Safilo Group Investor Relations
Barbara Ferrante
Ph. +39 049 6985766
Safilo Group Press Office
Milan – Ph. +39 02 77807607
Padua – Ph. +39 049 6986021

Last update: 26/09/2016, 10:43

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