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Safilo over 70 years of style with its new corporate image


21/04/2008
Safilo, a world leader in the high-end luxury eyewear sector renews its Corporate Image. This is a new image for the company that for over seventy years has been characterised by its attention to style and continuous technological research.

The new identity expresses the values of solidity and elegance on which the international success of the Group is based. The institutional image echoes the original spirit of Safilo, while reinterpreting it in an innovative, modern way.

In the new image, the Safilo logo stands out in shades of ruthenium grey on a surface of molten metal, a symbol of solidity and strength. The logo, shaped in a noble material is illuminated by a light that hints at the dawning of a luminous future. The slight tilt of the trademark expresses the dynamic vitality of the company’s spirit whilst the accent, as always, gives additional impact.

The new institutional slogan “Design Generation” places the emphasis on the positive values that characterise the Safilo DNA. This is demonstrated by the strong creative commitment and constant attention towards the development of new products in terms of technology, performance and design.

Samantha Tabacchi, Director of Corporate Communication and Identity for the Safilo Group explains further; “with this new image we want to communicate the values of elegance and solidity that have always distinguished the company and characterised its products. With the new image that will be previewed at MIDO 2008, we have succeeded in combining dynamism and refinement. These are two aspects that identify our company, based on a solid tradition but with an eye on the future.”



Last update: 07/07/2010, 17:08


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