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Safilo expands its presence in the Middle East

 The finest eyewear in one of the finest commercial locations in the world

Padua, September 2014 – Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, strengthens its presence in the Middle East markets with the opening of a locally incorporated company, fully owned by Safilo, in Dubai, UAE.

The newly opened showroom and office in Dubai will serve all customers of the United Arab Emirates, Kuwait, Bahrain, Qatar, Oman and Saudi Arabia, and function as Safilo’s Headquarter of the new Middle East and Africa region.

The new Safilo Middle East Free Zone Establishment (FZE) is opening at the Dubai Airport Free Zone (DAFZ), ranked amongst the top free zones in the Middle East and in the world, this Saturday September 20th, 2014, in a ceremony attended by His Excellency the Ambassador of Italy Mr. Giorgio Starace, DAFZ Vice GM Mr. Nasser Al Madani and Safilo Group CEO Mrs. Luisa Delgado. It includes 200m² of Italian designed showroom and offices, to showcase the full collections of all the 24 brands in Safilo’s prestigious international brand portfolio.

Through its new direct presence, Safilo will be able to fully leverage the exceptional luxury retail opportunity that the Middle East region offers to its highest quality brand portfolio, to deepen its partnership with its key customers building mutual trust based on a long term commitment, and to gain closer local consumer understanding.

The Middle East represents one of the top two Global Retail Destinations (according to CBRE) behind London, and ahead of New York. It is therefore a well-timed move for Safilo Group to explore this growing major retail market directly, that has always recognized and appreciated the craftsmanship expertise of the Italian tradition that is at the heart of Safilo’s strategy focused on product excellence and value add.

Safilo Middle East Free Zone Establishment (FZE)
Building 2W
Dubai Airport Free Zone (DAFZ)

Last update: 19/09/2014, 18:24

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