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Carrera conquers Cyberspace!


Padua, April 2010CARRERA, the iconic international eyewear brand known for its sunglasses, optical frames, ski goggles and helmets, as well as cycling helmets and sunglasses, is taking the Internet by storm with the announcement of a newly revamped web site and an aggressive new Web-based marketing campaign to promote its Spring 2010 “SHINE ON” ad campaign and to take the brand closer than ever to its public through contemporary forms of communication.

To further heighten the brand’s online awareness, CARRERA’s new Spring 2010 “SHINE ON” ad campaign will be the focus of an extensive online marketing outreach effort, consisting primarily of a series of banner ads which will appear on many Italian, Spanish, German, French and Portuguese websites dedicated to fashion and lifestyle and an important presence on leading search engines.

The new website has added an ever-important social media component and now includes applications to share photo galleries, communities and more via the most important social networks (Facebook, Flick’r, Twitter, My Space) in an effort to create a close interaction with the site’s visitors. The CARRERA pages and profiles featured on the various platforms have been designed to generate an intimate dialogue with all of the brand’s fans around the world.

To contemporize the brand’s communications strategy and engage its global fan base in cyberspace, CARRERA has completely redesigned its website The revamped site keeps the same address but features all-new content and graphics for an overall high impact look and feel, making the site more dynamic than ever before for simple, direct browsing.

The reenergized website underscores the uniqueness of the CARRERA brand which is successful in both the “SPORT“ category (with ski helmets, goggles, cycling helmets and sport sunglasses designed for a winning performance) and in the “FASHION AND LIFESTYLE“ category (with its fashion sunglasses and optical frames which are hallmarked by innovative design and cutting-edge technology). CARRERA’s two important worlds are seamlessly integrated on the new website, allowing visitors to have enhanced brand interaction and a heightened cyberspace dialogue.

Specifically, the web site is broken down into numerous sections that make surfing the site easy and interesting: The “ABOUT US” section introduces the user to the CARRERA brand with more than a half century of history, innovations and news; the “TECHNOLOGY” portion provides information on the innovative materials used to make CARRERA eyewear, such as Optyl (the trademark which identifies a unique and extremely lightweight plastic material with remarkable colour capabilities) or polarised and photo-chromatic lenses that guarantee optimum vision even during extreme sport activities.

The “EYEWEAR” and “SUNGLASSES” tabs are where the season’s newest optical frames and sunglasses can be viewed in all available colours, and a series of search criteria will help visitors find their “ideal glasses”.

The “SHINE ON” section includes information on the brand’s new global marketing campaign with backstage footage and photographs, and the “TEAM” section focuses on the skiers and cyclists that comprise the brand’s sponsored athletes.

Ample space is also dedicated to CARRERA’s sports products in a number of areas featuring CARRERA helmets and goggles in the “WINTER” section and cycling helmets and technical sports sunglasses in the “SUMMER” section. Visitors can access and download details of the advanced technological information that characterises CARRERA’s sports products by clicking on the “TECHNOLOGIES” and “DOWNLOAD” tabs.

The newly enhanced website can be viewed in Italian and English (in both the “INTERNATIONAL” version for the various markets and the “USA” version for the American market), as well as in Spanish, French, German and Slovenian.

The CARRERA sunglasses, eyewear and ski helmets and goggles collection is manufactured and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075

Last update: 09/08/2010, 12:13

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