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Emporio Armani / Emporio Armani Eyewear: 30 colourful years


05/10/2011
1981 – Emporio Armani was founded. The fashion was always one step ahead of the times….dynamic, proactive and generously individual.

2011 – Emporio Armani celebrates its 30th anniversary with a capsule eyewear collection.

No nostalgia. The message beams at streaming speed towards digital futures. Fashion is play, movement, energy and pleasure.

Two models. Iconic silhouettes are revisited with a touch of irony, producing transparent, lightweight and incisive results. For him, an ultra-flat teardrop shielded model (EA 9838/S) and for her an oversized rounded model (EA 9837/S). The ‘30° EMPORIO ARMANI’ logo is presented on the front of the frame and the metal signature eagle on the temples. The colour options include breathtaking pixel bursts in pink, red, purple or green. Alternatively softer shades of brown, shiny grey and smoke grey are available to round off the selection.

The glasses will be available in monochrome versions from mid-October in Emporio Armani stores, department stores and top opticians.

Also from mid-October, a mini website will be launched offering a web experience where personal Emporio Armani 30° Anniversary versions can be created by choosing individual mixes of temples, lenses and logos from an infinity of possible combinations. 1,030 of these customised models will become available.
Further details to follow in September.


More information at:

Giorgio Armani S.p.A.
Press Office
Tel. +39 02723181
www.armani.com

Safilo Group
Press Office
Tel. +39 049 6985459
www.safilo.com


Last update: 05/10/2011, 11:29


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