Italiano
English
About Us
The Safilo Way
Strategies for the future
Management Team
Responsible Value Chain & Stakeholders
Origins & Heritage
Product
Safilo creation process
A forward-looking vision
Discover our brands
Sustainability
Safilo's sustainability vision
People
Product
Planet
The Fashion Pact
Governance
Governance System
Articles of Association and corporate documents
Board of Directors
Committees
Control and Risk
Sustainability
Remuneration and Nomination
Transactions with Related Parties
Board of Statutory Auditors
Audit Company
Internal control & risk management
Shareholders' Meeting
Business Ethics
WBCM and Whistleblowing
Administrative Responsibility
Anti-bribery and anti-corruption
Safilo Group Tax Strategy
Internal Dealing
Other Documents
Investors
Safilo at a glance
Our Business Model
Our Strategy
Eyewear industry
Financial Highlights
Press releases
Presentations and Reports
Presentations
Reports
Non-financial information
Shares information and coverage
Share Capital
Shareholding
Shares Interactive Tools
Analysts' Coverage
Debt
Extraordinary Operations
Acquisitions/Disinvestments
2018 Capital Increase
2021 Capital Increase
Financial Calendar
Investor Kit
IR Policy
IR Contacts
PEOPLE
Join us
Media
Media Kit and news
Press releases
Customers
Our Customer Care
You&Safilo
Smile Program
Buying days

Smile Program

Why choose Smile?

The Smile program is designed to support the in-store management of our brand portfolio. All customers who decide to join the Smile program are offered:

  • A dedicated Smile Category Management consultant

  • Increased sell-out and top seller styles presence in store

  • Stock reduction

  • Premium service levels

  • Convenience of taking the worry out of re-ordering

  • Up-to-date performance monitoring

We also provide a whole host of other exciting benefits. This is why customers who decide to join Smile never leave.

If you are interested in joining our Smile program, please contact our Customer Care team.