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Safilo launches live chat for its B2B platform You&Safilo

In line with its customer-centric strategy, Safilo has implemented a new live chat feature on its business-to-business digital platform aiming to provide opticians with an easy, quick and efficient communication tool. The Live Chat has been introduced in May in the Italian market and will be rolled out shortly in the other European countries where the B2B platform is active.

SAFILO LAUNCHES NEW CORPORATE WEBSITE

Safilo presents the new graphic design of its corporate website, completely redesigned and built with the aim of improving the interaction with all its stakeholders – clients, investors, consumers, new talents, suppliers and local communities – and, at the same time, spotlighting the values most dear to the Company: craftsmanship, innovation in technology and materials, product excellence, respect for the environment and sustainability.

CARRERA EYEWEAR AND DUCATI RENEW THEIR GLOBAL AGREEMENT FOR THE DEVELOPMENT AND DISTRIBUTION OF CARRERA|DUCATI SUNGLASSES AND OPTICAL FRAMES UNTIL 2029. THE PARTNERSHIP WITH DUCATI CORSE WAS ALSO RECONFIRMED UNTIL 2027.

After 2 successful years together, Carrera Eyewear – Safilo Group Home Brand - and Ducati renew their partnership on and off the racetrack: the perfect mix of performance and style.

CARRERA EYEWEAR - THE LEGEND IS BACK PRESENTING THE NEW SPORT AND SNOW COLLECTION

Carrera Eyewear, Safilo Group Home Brand synonymous of style and pioneering design, presents the new iconic Carrera Eyewear Sport Collection for people always a step ahead who stand out from the crowd with a sporty and stylish attitude without compromises.

SAFILO GROUP PRESENTS THE EYEWEAR TRENDS FOR 2025 AT MIDO

Safilo Group will be attending MIDO, the largest international event dedicated to eyewear, taking place at Fiera Milano in Rho-Pero from 8th to 10th February 2025. With a surface area of over 800 square metres, the Safilo booth is designed to create well-defined and functional areas, including the Brands space featuring the new collections, the lounge, and the work area to accommodate customer meetings and business requirements. The booth, which aims to celebrate Safilo’s important business goals achieved in 2024 and to lay the basis for the new achievements in 2025 onwards, will feature high technological content and will showcase the latest developments of Safilo’s portfolio, which includes more than 30 brands, with dedicated brand stories, for both its Home Brands and Licensed brands. Safilo’s Home Brands are strategically crucial to the Group’s development goals. The principal ones are Carrera, Smith, Polaroid, and Blenders Eyewear.

Photogallery Media Kit

Safilo’s historical site in Calalzo di Cadore (Belluno, Italy)
Design Area, 3D Print Prototype
Safilo’s headquarters in Padua, interiors
Safilo’s headquarters in Padua, external view
Safilo’s headquarters in Padua, interiors

Photogallery Media Kit

Photo Gallery Media Kit 2025

Contacts

Elena Todisco

Elena Todisco

Corporate Communication

elena.todisco@safilo.com