HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. Our claim: no matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion. HUGO GO YOUR OWN WAY – HUGO Eyewear  For the HUGO man who prefers to lead not to follow and the HUGO woman who makes no compromises – not even in her style. Dramatic cuts, clean designs and cool accents that defy categorization – HUGO is geared towards style individualists that always go their own way. A mix of modern tailoring and strong casual influencers delivers unconventional looks for trendsetters, movers and shakers.